One of the easiest, if not the easiest, ways of getting started

with a profitable mail order business of your own is through the

promotion and sale of money-making folios or reports.

Generally, the beginner purchases a series of these

reports-complete with reproduction rights. He reproduces them in

whatever quantity and as often as he likes-usually at a cost of

less than 5 cents each, sends out an advertising circular.

As has been said so many times in countless mail order advice

publications, you never really make any real money until you

control the product. When you buy the reproduction rights to a

set of reports, you control the product. You can advertise the

sale of these reports individually via national classified ads,

and follow up with your advertising circular as a "full page"

advertisement or send it out as part of your direct mail

packages. The bottom line is simply that when the orders come in,

you keep all the money for yourself, reproduce the reports for

pennies and end up with a profit that's beyond the belief of

other people in other types of businesses.

It's virtually impossible to convince most people that you can

make a profit of at least $1.00 per sheet of paper, but it's

being done every day of the week, and is actually the easiest way

there is of making money! Give it a try yourself, and you'll

probably be flabbergasted too.

The best part of getting started with these folios is that you'll

have an opportunity to see how they're written, precisely what

kind of information they contain, and from there, the background

you'll need to start writing similar folios and reports of your

own.

Let's say you send for the group of reports on the many ways of

making money in various small businesses. Just as soon as you get

them, read them over carefully. Make sure you understand and

fully comprehend the information and instructions in each report

because any one of them-all of them-are very definitely

problem-solving reports that can aid you in your own quest for

success. Jot down a few notes relative to those you want to use,

and/or pertinent information you might want to incorporate into a

report of your own-one that you write yourself and not only set

the selling price on, but also who or how people sell it.

The next thing is to take this series of reports to some of the

print shops in your area and ask them for a bid on their costs to

print up an inventory supply for you. When you finally find a

shop that'll print them at a cost that's agreeable to you, have a

supply printed up. After they're printed, be sure to separate

your originals or masters from the supply you're going to be

selling. It's best to keep these master copies in a file cabinet

or someplace completely removed or separate from where you store

your inventory.

You're just about ready to start raking in the big money-but

first-you have to get the word out that you've got these reports

ready, and for sale to anyone that wants to buy a copy. We

suggest that you select one of the reports you fell will interest

the most people-Such a report might be "How to Get Big $$$....."

Make up a simple classified ad: FREE REPORT!

"How to Get Big $$ in Your Mailbox--Everyday! Send SASE to CASH,

Box 123, Anywhere USA 01020. Place this ad in as many of the

national coverage mail order publications as you can afford to

advertise in, and then hang on for a deluge of orders.

With each order, simply take a copy of this report and include it

with a copy of your advertising flyer listing all of your other

reports---with your name/address in place ours, of course-and

send it back to them in the self-addressed, stamped envelope that

they sent you. In most cases, you'll find that about half of

those people who have sent in for a copy of the free report, will

turn around and send you $15 for the complete set with

reproduction rights.

Simple-easy-and with a profit potential in the hundreds of

thousands of dollars because you'll find that every one of these

reports will sell for years and years to come!

As mentioned earlier, you should study the reports you buy and

from them, eventually write your own reports, making up your own

advertising circulars, and not only set your own selling price,

but control the number of people selling them. Writing and

selling simple "business success" reports is how most of the

"biggies" in mail order got their start-it's the bread and butter

of most mail order businesses-and the only right way to go if

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